The Innovation Maturity Assessment benchmarks your organisation across 8 critical dimensions — from strategy and culture to AI readiness and measurement. Get your personalised maturity score and a roadmap to the next stage.
No generic benchmarks. A precise diagnosis of where your organisation truly stands — and where to focus next.
An overall Innovation Maturity score from Stage 1 (Explorer) to Stage 4 (Leader), based on your aggregated responses across all 8 lenses.
A detailed lens-by-lens score showing exactly where your organisation is strong, where the gaps are, and which dimensions need the most attention.
Based on your lowest-scoring lenses, you'll receive specific, actionable recommendations aligned to DX&Beyond's Innovation Lifecycle framework.
Each lens examines a distinct dimension of innovation maturity. Together, they give you the full picture.
Is innovation clearly mandated, resourced, and championed at the leadership level?
Does your culture enable experimentation, learning from failure, and employee-led innovation?
Are your innovation workflows structured, governed, and supported by the right infrastructure?
Do your people have the skills, structures, and mandate to drive innovation consistently?
Is innovation rooted in deep customer understanding and forward-looking market intelligence?
Are your processes, data, and infrastructure ready to support and accelerate AI-driven innovation?
Does your organisation innovate with — not just within — its ecosystem of partners and customers?
Are innovation outcomes rigorously defined, tracked, and connected to business results?
The IMA maps your organisation to one of four stages. Understanding where you are is the first step to getting to where you need to be.
Innovation is ad-hoc, unstructured, and dependent on a few individuals. The organisation is beginning to recognise the need for a more deliberate approach.
The building blocks are in place — some processes, some capability, some leadership buy-in. The challenge is consistency, governance, and connecting innovation to strategy.
Strong momentum across most dimensions. Innovation is delivering measurable outcomes. The opportunity is to scale, sustain, and embed AI into the innovation engine.
Innovation is a sustained, measurable business practice. The organisation is ahead of most peers and actively shaping markets, not just responding to them.
Take the assessment now. 40 questions. 15 minutes. A clear picture of your innovation reality.
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